HOUSE & TECHNO
PRODUCTION
COACHING








AIE tracks are played by the biggest DJs in the world

AIE tracks are played by the biggest DJs in the worldFrom zero to release-ready.
Work with releasing artists.






Featured On







Featured On







We take producers from zero to release-ready.

What We Do
We don’t just hand you tutorials. We helps producers create label-ready tracks through personalised coaching and feedback.
We don’t give generic advice. Every session focuses on your own House & Techno tracks, current level and goals.
WHY
CHOOSE
AUDIO IN EFFECT

People want to make music. The information available is overwhelming, time-consuming and expensive.
Universities
£27k+ · 3 years · generic curriculum · disconnected from how music actually gets made.
Online academies
Prerecorded video, no live feedback, no accountability, no personalisation.
Free content
Endless, but no structure, no path, and no one checking your work.
BEST FIT
AIE — PERSONALISED COACHING
We combines structured progression with live, one-to-one coaching built around your level, goals and music. Instead of following generic content, you get direct feedback, clear next steps and accountability throughout your progress.
| OUTCOMES | INDUSTRY | COMMUNITY | PROGRESSION | TOTAL COST | |
|---|---|---|---|---|---|
| AIE | Yes | Yes | Yes | Yes | £60/session |
| Pointblank | No | No | Partial | Yes | £27k |
| DJ Academy | No | Yes | No | No | £13/mo |
| Preply | Partial | No | No | No | £200/session |
| FaderPro | No | Yes | No | Partial | $295/session |










House and techno coaching delivered by artists who released over 200+ tracks.
View our tracksOur clients go from zero to pitching labels
Read us on Trustpilot"For the first time I finally feel like an actual producer. AIE is different, you get an instructor dedicated to your personal advancement."
1-Month Beginner Program

“Went from 0 to fully producing tracks in just a few weeks. Highly recommend.”
1:1 Monthly Mentorship

“Joseph is a fantastic tutor. Informative and enjoyable, I made real progress in a short amount of time.”
Individual Sessions

12+ month client review
Client Development Journey
StartingZero
Month 4Ableton foundations
Month 8First finished tracks
Month 12Producing independently
Month 13Pitching labels
"The course I’m taking with Audio in Effect is suitable for all levels from beginners to advanced music producers. Sessions are very well structured, professional, and fun. One of my fav aspects is that it is tailored to individual music styles, skill levels, and career goals while improving technical knowledge. It's been really a pleasure to learn from Joseph, I absolutely recommend working with him!" KurtUnited States
Monthly Mentorship
ARTISTS WHO HAVE
PLAYED OUR TRACKS
meet the coach team

JOZEF K
An international producer, DJ and coach, with music released and featured worldwide.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

JOZEF K
An international producer, DJ and coach, with music released and featured worldwide.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

JOZEF K
An international producer, DJ and coach, with music released and featured worldwide.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

JOZEF K
An international producer, DJ and coach, with music released and featured worldwide.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.

Coming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
MORE COACHES COMING SOON
We’re growing the team. If you’re an active, releasing producer and want to coach with AIE, get in touch.
Academic experience
Experience lecturing at universities and colleges. AIE runs its own structured curriculum.
Authoring the book
Head coach is currently authoring a book on house and techno production for a major academic publisher.
Industry experience
Label owner. 2 million+ streams. Has DJ'd around the world and continues to do so.
Still active now
Music currently played by the biggest DJs in the world, with recent BBC Radio 1 play.
PRICING
PLAN
INDIVIDUAL SESSIONS
All level producers looking for structured ongoing coaching and faster progression.
- Single sessions or bundles
- 45 or 60-minute options
- Flexible scheduling
- Bundle discounts available
Continue progressing with flexible coaching whenever you need it.
From£60.0060 min sessions | £45 for 45 min | Depends on bundle size
1-MONTH BEGINNER PROGRAMME
Start making your own tracks in just 4 weeks. 1-to-1 coaching from industry professionals.
- 2 live 1-on-1 sessions per week
- 8 sessions across 4 weeks
- WhatsApp support between sessions
- Structured week-by-week curriculum
Build the confidence and knowledge to start making your own tracks independently.
£500.00One-time payment
1:1 MONTHLY MENTORSHIP
All level producers looking for structured ongoing coaching and faster progression.
- Weekly live coaching sessions
- Personalised learning plan
- Structured progression & session notes
- WhatsApp support between sessions
Continue with structured coaching tailored to your goals and label-ready output.
£195.00/month60 min sessions | £170/month for 45 min








